TYPOGRAPHY WORKSHOP | FMP

During last saturday's session at Uni, we did a workshop on type. I immediately thought that it was going to be the opportunity for me to define and maybe finalise the logo design. We have been asked to produce as many experiments we could.

I started working with paper and black ink. This techinique is the best one when not working digitally in my opinion as it is fast and allows the concept to be visualised quite well.

Experiments with ink. Type workshop. Author's own.

Some of the results I obtained (images above) were quite good, so I decided to try to design digitally. I prefer working with Illustrator rather than by hand because I reckon it is faster, more effective and much more helpful to see different solutions displayed in an artboard. Here (images below) are some examples of potential design solutions.

Different design solutions. Author's own.

What I gained from this workshop was the ability to realise several solutions for my logo. I was kind of stuck with the previous design (see blogpost here: http://nicoloellerdesign.blogspot.co.uk/2016/05/logo-development-fmp.html) but I ended up finding a second potential design. 

Second design solution. Author's own.

After a good couple of hours experimenting, I came up with this design solution which I chose as another potential one for 'Weare What We Eat' logo. As mentioned in previous posts, I wanted the logo not to be too related with recycling as I am basically branding a subscription and a bin bag. What made me chose this design is its 'awkwardness'. The shape of the text is quite unusual and so is the type. The best part, in my opinion, is the exctraction of negative areas in some letters. The design obtainen could be (and will be) used as a repetitive pattern on the different brand assets. The choice of color, with black type, makes those shapes stand out and be a remarkable identity for this brand.

I am really satisfied with the choice I made and I stated so with annotations in my sketcbook. The importance of writing notes in my sketchbook really helped me getting to the decision of choosing this design. 

🙂