BRAND ASSETS DEVELOPMENT 2 | FMP

Subscription (flyer and envelope) and product

The concept for my campaign revolves around a subscription which provides a bin bag and allows you to recycle food waste which is then collected and transformed into organic, next-gen fabric for clothes. In order to design something different and unconventional, I started making some experiments in my sketchbook. Along with this, I annotated my thoughts about what could work and what could not. 

I started experimenting with the design and the format of the envelope. 

Experiments and annotations in my sketchbook. Author's own.

I used the format for an A4 sheet folded in three and started placing the logo and other visuals like the pattern of the brand. I did another experiment with a bigger format but I did not like it as it looked way too big. The envelope will include an informative flyer resuming what the brand is about, a case for the product (bin bag) and the actual product. I found using normal white paper too conventional and corporate for the envelope so I decided to visit the material library at Uni to find other materials. 

Experiment with clear acetate on my sketchbook. Author's own.

Closed envelope made with clear acetate. Author's own.

I found this material (clear acetate film) really interesting and robust enough to hold the content. The transparency would make a nice effect with the white sheet inside and the black logo and the pattern would stand out even more. However, I had initial problems with the printer as shown in the image above. I imagine receiving a subscription with a transparent envelope as quite innovative and different. This is what drove my decision.

For the design of the folded flyer, I chose something quite simple and purely informative.

Informative flyer. Author's own.

I opted for an A4 sheet where I put the logo, the pattern of the brand, a couple of slogans and a short description of the subscription/product. In my sketchbook, I made some annotations about how this is my definitive decision and how it works for me. 

Testing materials for product

As the main part of the subscription is the bin bag, I decided to include it directly in the envelope. However, I had to research and test different materials. I went back to the material library at Uni but I did not find anything looking like a bin bag.

Clear plastic film at the material library at Ravensbourne. Author's own.

This (image above) is the unique material I found which I could potentially use for the product. However, what I was looking for was something not that clear but more matte or opaque.

I decided to go to a supermarket and see what kind of bin bags the had and I got some samples. 

Testing materials for the bin bag. Author's own.

I focused on two different materials (bags) in particular (image above). As I annotated in my sketchbook, the black bag was discarded straight away because I could not print on it and it reminded me of a conventional bin bag too much. And it was really smelly as well. Therefore, I decided to stick with the matte white one (left-hand page). At uni, we have machines able to print on that material and I experimented printing the pattern on the clear bag. After a first failure, I managed to have the pattern well designed on the bag. It just looked a bit empty. So, I decided to include different phrases in order to have different bags to deliver (images below).