Friday, 27 May 2016

BRAND ASSETS DEVELOPMENT 3 | FMP

Printing on clothing and bin bags:

For the last part of the brand placement, I chose to print on organic fabric clothing (ideally) and the product (bin bags). Because the process of printing on fabric at Uni would have taken too long to make, I relied on a printing specialised shop. I am satisfied with the final result as it looks really well made and suitable for the Degree Show. (images below)

Brand assets on t-shirts. Author's own.
I decided to only print the whole logo on a white t-shirt and just the extracted pattern on a black one. Theoretically, these t-shirts should me made of organic fabric coming from food waste. They are not because I could not find any recycled fabric and time was quite tight. This could be a part to develop further for this project in the future.

For the print of the bin bags, I decided to adopt the same system as the posters. To realise a series of three design using catchy slogans. (images of the design below)


Other than being intriguing, the slogan is informative as well as it explains the purpose of the bag/subscription. To print the design I used the UV printer (image below) in the prototyping lab at Uni. The process did not take too long and the overall look satisfies me.

UV printer. Author's own.


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