From sketches and ideas, to the final outcome.
The poem I chose is "World History" by Jeff Bresee. It is about people struggling to get something in their lives or not reaching the expected.
It related to myself because I deeply believe that one of the most important things we all should have is self-confidence, along with passion and commitment in order to reach our goals.
The first pages of my sketchbook regarding this project, are all about experimentations with type, contextual research and inspiration by other practitioners.
I wanted my final piece to look clean, fresh and with a flat design. Kind of up to date, I would say.
Through the pages I tested formats, colours, fonts and graphics. All this process helped me a lot to solve the work.
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| Author's own. |
Inspired by the Graphic Designer Niklaus Troxler, I responded to his cultural poster with the creation of a type from the extraction of the contour of each letter. (Photo 1 above)
I blended that technique with the world struggles, because I wanted the observer to literally struggle to read.
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| Author's own. |
From the bottom to the top of the work (Photo 2 above), I wanted to tell a story, a journey.
I attempted to visually represent the passage from the negatives (struggles) to the positives (freedom).
A crowd of people (as each line of the poem begins with One) have to pass through struggles and problems, represented with an image of a polluted city, to reach the top of their freedom.
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| Author's own. |
Wanting my final outcome to be simple and clean, I decided to abandon the idea of the image collage. It would have looked way too illustrative.
After some experiments, I opted for a folding format as I would have been interactive and therefore more interesting.
A colour test has been then made to look for sensations to communicate. (Photo 3 above)
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| Author's own. |
Not happy enough with my experiments and results so far, I decided to produce more stylized images. I reproduced the photo of the crowd of people with shapes and shades, the polluted city has been replaced by a collage of negative words. As I wanted to put myself in the work, I decided to use a different colour for one figure, like I would tell my journey.
The Final Outcome
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| Author's own. |
The outside of the final piece is completely black. I wanted it seeming to hide something, maybe dark, maybe not. (Photo above)
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| Author's own. |
The inside is clearly divided in three parts. I wanted to play with the spaces created by folding the paper to make the work more interesting.
The part at the bottom contains a line of the poem, written with a typeface inspired by a work of the Designer David Carson.
I like the contrast between the dimension of the letters and colours. In my opinion it makes the line more interesting to read.
The two parts at the top are in contrast thanks to the colours and the words I used.
To represent something written in a visual and graphic way was hard and one of my main concerns.
But the final piece is successful and first of all what I wanted to do and to communicate.
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